What is protein?

Protein word is taken from a Greek word which means primary importance. Jons Jakob Berzelius, a Swedish scientist gave it a name in 1838 but the important role of protein was fully appreciated after 1926.


Proteins are the primary substance of living organisms as it provides the molecular machinery to the cells of living organisms. Some proteins have structural and mechanical roles in the body like they form struts and joint of cytoskeleton. Protein is a source of nutrition for all the living organisms that are not able to produce or make energy through direct sunlight. It is the most important constituent of the body tissues which are very useful in the growth and repair of cells. It is also very useful in supplying energy when carbohydrates and fats are not available.



They are made up of amino acids and these amino acids are found in different three dimensional shapes. These shapes depend on the sequence of amino acids in the proteins. Biochemist says about four types of proteins structure:
1) Primary structure
2) Secondary structure
3) Tertiary structure
4) Quaternary structure


Proteins may form several similar structures for the better performance of their function. For this tertiary and quaternary are referred as conformations. Primary structure is firmed by covalent peptide bond while tertiary are formed by hydrogen bonds.


When the long chain of amino acids is formed then they are called as the proteins and short ones are known as polypeptides or peptides. Polypeptides may not have the tertiary structure and can act as a hormone instead of acting as an enzyme or structural element.


What is Whey protein isolate?

A whey protein isolate (often whey isolate) is a dietary supplement created by filtering milk protein. Whey is a by-product of the cheese-making process. Whey can be processed to yield whey protein in three forms: whey isolate, whey concentrate, or whey hydrolysate.


Whey proteins are highly bioavailable, are very quickly absorbed into the body, and have a high concentration of branched-chain amino acids (BCAAs)which are highly concentrated in muscle tissue, and are used to fuel working muscles and stimulate protein synthesis.

The difference between the whey protein forms is the process used to filter the proteins. Whey isolates yield a higher percentage of pure protein and can be filtered enough to be virtually lactose free, carbohydrate free, fat free, and cholesterol free.



Whey isolates have had their base component (water) removed and are generally considered almost lactose and cholesterol free — they are at least 90% protein by weight.

Two filtration methods are widely used. One method, utilizes ion exchangers which denature the proteins with heat, and may or may not damage the proteins. The second method, microfiltration, uses other filtration methods. Both methods yield a very high protein to non-protein product ratio.

Whey and other protein powders can be reconstituted at the time of usage by the addition of a solvent such as water, juice, milk, or other liquid.


Whey protein is essential in the bodybuilding world today because of its ability to be digested very rapidly and help return the post-workout body back from a catabolic (muscle-wasting) state to an anabolic (muscle-building) state. Because of their filtration methods, whey isolates tend to be less allergenic than Concentrates and other bovine milk or dairy products.


Dehydrated (powdered) concentrates and isolates have reduced packaging and shipping requirements, and extended shelf lives. They are readily available throughout the United States and anywhere bodybuilding enthusiasts abound.


  1. Rieu I, Balage M, Sornet C, et al.. Increased availability. 
  2. Kimball Scott; Jefferson, LS (2006). "Signaling Pathways and Molecular Mechanisms through which Branched-Chain Amino Acids Mediate Translational Control of Protein Synthesis". The Journal of Nutrition 136 (1): 227S. PMID 16365087.

What Is 94.5 WPI & what are the features and benefits?

Let’s take a look at the vast amount of protein powders available in the market place today. To reduce costs of raw materials namely Whey Protein isolates which are the most expensive forms of whey, companies will add unnecessary skim milk powders fillers and sugars to reduce the content of whey required in each and every batch. By doing this the content of whey used may be reduced by up to 50% therefore increasing profit margins significantly and decreasing the quality of the protein. The consumer ends up paying for a product that is full of added powders, fillers and sugars that will leave them feeling bloated and passing gas. There is no value and benefit to the consumer so they are getting ripped off whilst the companies that are doing this are profiting.


This is not the case with Rhino Nutrition as what is stated on the label is in the product. You ultimately get what you pay for and this is why we don’t sacrifice the quality over quantity of the ingredients used in our proteins or any other products to gain a higher profit margin. Our focus is based on honesty, integrity and value for money so the consumer is buying and using a product that works and will continue doing so.


Rhino Nutrition’s 94.5 WPI refers to 94.5g of protein per every 100g serve.

  • 94.5 WPI is a 4kg tub of protein with 100 serves compared to the majority of 3kg WPI’s available with only 75 serves. So what is the advantage of this? Paying a little extra means you get an extra kilo so your protein will last longer.
  • WPI mixes easily and absorbs rapidly into muscle cells due to the specialised protein peptides used resulting in increased recovery, muscle size, strength & performance.
  • Produced with the highest quality raw materials exclusively for Rhino Nutrition
  • 37.8grams of the highest quality Ion Exchange Whey Protein Isolate (Immediate Release) per 40g serve
  • Longer expiry dates and consistent formulas from every batch
  • Great taste with no artificial flavours, sugars or additives.
  • 1g of carbohydrates, 1g EFA’s per serve
  • No added skim milk powders or fillers
  • Ideal meal replacement anytime
  • 6.4g BCAA’s per serve
  • 100 serves per 4kg
  • Ion Exchange WPI
  • Gluten Free
  • Builds Muscle and Assists in Fat Loss due to its thermic effect.
  • Stabilizes Blood Sugar Levels and Controls Appetite
  • Improves Immune System and Digestion
  • Assists in Recovery from Exercise
  • Boosts Energy & Increases Strength
  • Assists in Bone Development & Density
  • Strengthens Hair, Skin & Nails
  • Assists in the Repair of Connective Tissue

I have protein with most meals but sometimes I don’t have the time to eat and I skip meals so what should I do?

As we all know we should be eating 5-6 smaller meals throughout the day to keep our metabolisms working but at times we are so busy that time doesn’t permit or we totally forget. The solution is to have a 94.5 WPI as a substitute to having a meal so you are still getting your protein (2nd most important nutrient after water) without sacrificing muscle tissue and skipping meals. You may also want to have a piece of fruit so you are getting your carbohydrate intake. 

Why do we need protein?

Without protein our body cannot function properly.

Our body nerves, tissues, bones all are made up of proteins. So proteins become very necessary for them to grow and repair. It is also used to produce some hormones and enzymes in our body as proteins are made up of amino acids. Our body produces non essential amino acids and also requires the essential amino acids which we take from the food. Amino acids are present in the proteins.


It has been proved by the physicists that nearly 98% of our body atoms get replaced in a year. After every six months liver replaces its cells and stomach lining in five days. We get entirely new skeleton in three weeks. And also old blood cells are replaced by new one. So for all this purpose of growth and repairing proteins are essentially required in our body. Almost every cell present in our body is replaced after a particular time period. So from now be careful about your diet if you are not. When you eat, food breaks the proteins present into amino acids which are again re-assembled to regulate all the above mentioned functions.


Another function of protein is that it produces antibodies which fight with the bacteria, viruses, toxins and many foreign substances that are harmful for the body. Moreover when you are injected by cold, flu etc. it helps in the cellular healing process.


Mostly people think that the animal meat is a good source of proteins no doubt it is but milk, cheese, eggs, are also rich in proteins. Plant proteins are not complete proteins such as grains, cereals etc. so it is required to have more complete source of protein. Some of the protein is also used with these foods that are stored earlier in our body.


What are the functions of protein?

Protein performs many functions in our body. Our body is 45 percent of proteins. It is a very important substance for our bodies which help in growth, repair and protection. Functions of proteins are very much dependent on the molecular structure.


It performs many functions in the body:

1) It acts as the enzymes which are catalysts and helps in reaction between themselves and other proteins but the enzyme itself does not change till the end of reaction. Many important processes in our body like metabolism, digestion. DNA replication enzymes are involved.


2) For good health antibodies are required which are made up of certain proteins.


3) Proteins act as the transporter of substances in blood to where they are required in the body.

For e.g. a protein named as haemoglobin which combines with the molecules of iron and transfer it to the different parts of body.


4) It helps in maintaining the water balance. Protein controls fluid volume and osmolarity in tissues throughout the body and blood. This function contributes a lot in water balancing.


5) It can maintain blood pH as proteins are amphoteric and are able to cope up with alkaline and acidic surroundings.


6) Proteins can be synthesized to some particular hormones and neurotransmitters like insulin and serotonin respectively that helps in controlling some body functions.


7) One is structural proteins that are not much active like others but they provide strength and support to the biological components and are long, thin, and fibrous in shape.


8) It helps in signalling by which the body can co-ordinate for many cellular activities. Signals are the communication between two cells. It can carry signals because it has the tendency to bind with other molecules. Thus allowing the cells to pass information from one part of the body to others.


Why are some nutritional supplements very cheap while others are very expensive?

Let’s take a look at the vast amount of protein powders available in the market place today. To reduce costs of raw materials namely Whey Protein isolates which are the most expensive forms of whey, companies will add skim milk powders and fillers to reduce the content of whey required in each and every batch. By doing this the content of whey used may be reduced by up to 50% therefore increasing profit margins significantly. The consumer


Most supplement companies are more concerned with the bottom line than they are with the quality and quantity of the nutrients in their formulations. The old saying, "You get what you pay for" is very true in the supplement industry. Because there are no regulations put on supplements, many manufactures will add fillers and inert ingredients in order to bring the milligram of each tablet up to what the label says. Many people think they are getting a thousand milligrams of vitamin C when in reality they are only getting 500 milligrams with 500 milligrams of worthless fillers. Other companies will use the cheapest form of Whey and add skim milk powders and fillers and yes you pay less for the Protein with fillers but you don't get the result.

For these and other reasons you need to know that the company you are purchasing nutrients from has a very good reputation for quality and quantity of ingredients.


Rhino Nutrition searches the world over for the highest quality, most effective ingredients. We package them in a two month supply so you pay for only one bottle and one label. We are so confident in our products that we give each of them a guarantee of satisfaction.

As for cost, when you compare the % and amount of the different ingredients in the products, they are more concentrated formulations. Most people love to take only 2 or 3 products that may deliver many nutrients instead of having to take 10 or 20 different products daily.


I've tried nutritional supplements before and they didn't work for me, why?

The two biggest mistakes most people make when beginning a supplement program is that they don't take enough to really make a difference and they don't stick with it long enough for their body to make the repairs necessary to get a remission.


So knowing how much of each nutrient to take is very important.


Next you need to remember that it takes 11 months to replace all the soft cells in your body.

Time is necessary for the healing process so Rhino Nutrition recommends that you make a 4-6 month commitment when using any supplement. Overall be patient and follow the instructions for best results. Remember, Rome nothing happens overnight. Give your body time to make the necessary adjustments so you can start seeing the benefits of whatever product you may be using.


Why is Thermo+ more expensive than the other products I have used?

Thermo+ is more concentrated and potent than similar products available in the market place. Due to the many ingredients used in our formulations, Thermo+ works synergistically to give the consumer maximum results without having to buy 5 to 10 individual products.


Thermo+ comes in a 200ml or 300ml plastic bottle with each serve being 5-10ml. This results in every bottle purchased lasting longer as opposed to 25 to 30 days for similar products. The benefit of paying a little more is buying once so your product will last longer.


Why do I feel hot, thirsty and feel more energetic when I use Thermo+?

Thermo+ is a concentrated and potent liquid formula making it faster acting and more effective than similar pre workouts and fat metabolising products. Due to its thermogenic effect on the body (heating up process), it is important to drink water and keep yourself hydrated after using this product to prevent dehydration. If you are sensitive to caffeine, you may want to start on a 5ml dose the first few days, then 7.5ml for a few days before using a 10ml dose. When your body has adjusted to the 10ml dose of Thermo+, you may then use 10ml up to twice a day if required.

Use this product according to how your body responds. If you feel uncomfortable for any reason whilst using a higher dosage, then reduce the amount accordingly.